Isabel J. Restrepo
Media, Marketing, Management
General Market & Hispanic Initiatives
About
Currently based in Los Angeles, CA working in Content Marketing, Isabel J. Restrepo has been working in the media industry for almost 8 years. Her expertise range from business development, strategic solutions and marketing across the general market and Hispanic initiatives. Enthusiastic and detail-oriented, Isabel focuses on working effectively. She thrives in new situations and is highly adaptable to change. She focuses on building valued working relationships with network contacts, peers and clients. Her collaborative spirit and collected nature in stressful situations make her a trusted partner. Isabel is forward-thinking and solutions oriented; always identifying upcoming deadlines or issues and ensuring the parties affected are well informed. Because of this, she has been instrumental in planning and successfully executing high profile partnerships with clients (be sure to check out the portfolio page showcasing her latest work!).
Taking time in between her current role and her previous roles at the NBCUniversal, Content Distribution, Client Partnership Development and Banco Santander S.A., Santander Universities Global Division, Isabel created isayoga where she took a break from the “corporate world” and taught yoga while living in Colombia. This gave her the time to recharge and realize that her passion for media could not go unnoticed. With a new perspective on entrepreneurship, and work life balance, she moved back to New York and joined the Content Distribution team. Originally from Colombia, and growing up in Minnesota, Isabel is not shy about being proud of her heritage. Her background and passion for the entertainment industry gives her a unique perspective and approach to the way she conducts business whether it is in English or Spanish.
Isabel is always up for new challenges and experiences. She values spending time with family and friends and exploring new countries. During her free time she likes to watch movies she can’t predict the ending to, read, all things related yoga, practice Krav Maga, hiking, surfing and cheer on her favorite soccer team Atletico Nacional.
Experience
Content Marketing
• Develop great partner relationships with networks (NBCUniversal, Disney, CBS, The CW, Smithsonian Channel) and MLS teams (LAFC, Sounders FC) to create smart, mutually-beneficial marketing initiatives to generate deeper knowledge of the YouTube TV brand, network priority programming, soccer clubs; ultimately driving acquisition and deepening product value.
• Work closely with Content Business Development team to support negotiations, provide marketing input, and drive business goals through acquisition, up-sell, marketing, viewership and user retention.
• Through partner management, spearhead "firsts" for YouTube TV such as; Fall Premiere Co-branded event with ABC talent and YouTube Creators, Twitter Q&As with CBS talent, NBA on ESPN on Christmas Day and NBA Primetime spots across Q1, promote Sunday Night Football on NBC including regular season games, playoff game and the Super Bowl LII, and promote first of its kind partnerships with LAFC as main presenting sponsor and Sounders exclusive streaming partner.
August 2017 - present
March 2015 - August 2017
Manager, Partner Marketing
• Create, pitch and execute strategic partner marketing campaigns with top Content Distributors across linear, video on demand, OTT and TVEverywhere platforms to drive distribution revenue and network ratings.
• Delivered 1.4B+ media impressions for top 25 network priorities in 2016, ~ 16% YOY increase.
• Create national year-end contract renewal campaigns that inform consumers the value of the NBCUniversal portfolio; these efforts aid in the completion of multi-billion dollar contracts and increased network penetration.
• Successfully manage and execute promotions with top NBCU talent including on-set productions, red carpet events, and live social media activations.
• Client management with Xfinity Latino team and premier Local Ad Sales customized events.
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Coordinator, Partner Marketing
• Manage day to day affiliate marketing for major networks NBC, Syfy, Telemundo and UNIVERSO as well as driving symphony projects from the NBCUniversal portfolio such as USA’s Mr. Robot, and NBC’s Shades of Blue.
• Responsible for managing the brand team, assets and agency relationship for annual local ad sales Your Super Solution (YSS) program with an annual media value of $72M+.
March 2015 - February 2016
March 2016 - August 2017
Founder, Yoga Teacher
• Established isayoga after receiving my teacher certification in India.
• Designed all marketing tactics; logo, online and print materials. Developed business plan including pricing, working with suppliers of yoga mats, accessories, and branded premiums for workshops.
• Engage with the community through classes and social media.
August 2014 - present
Marketing Coordinator
• Created 300+ Company Profiles, managed Sales Force and CRM program for entire division, driving $48 million of new business and up-sell revenue across all verticals; Telemundo network, 17 owned and 53 affiliate stations, digital platforms, and cable network mun2 (later rebranded to UNIVERSO).
• Built and managed internal and external relationships across multiple divisions to design and execute proposals with in market research and insights focused on each client’s marketing and sales goals to fortune 500 companies.
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National Sales Planner/Executive Assistant to SVP of Station Group Sales
• Primary point person for the Telemundo Station Group Sales division and the liaison between all internal departments and external clients by planning and managing the execution for major tent pole events: Latin Billboards, and Telemundo Upfront.
• Managed analytical sales reports for the team and designed a new online reporting system through Salesforce making insights available in real time.
June 2012 - December 2013
November 2011 - May 2012
November 2011 - December 2013
February 2011 - October 2011
Program and Marketing Coordinator
• Grew Santander Universities/Banco Santander brands which were new to the United States by creating and launching various marketing and communications campaigns increasing awareness and student participation.
• Established relationships with the Santander Universities Country Directors on a global scale and representatives from 20+ universities including Harvard, Columbia and Princeton to promote University worldwide programs.