Isabel J. Restrepo
Media, Marketing, Management
August 2017 - present
Content Marketing
• Develop great partner relationships with networks (NBCUniversal, Disney, CBS, The CW, Smithsonian Channel) and MLS teams (LAFC, Sounders FC) to create smart, mutually-beneficial marketing initiatives to generate deeper knowledge of the YouTube TV brand, network priority programming, soccer clubs; ultimately driving acquisition and deepening product value.
• Work closely with Content Business Development team to support negotiations, provide marketing input, and drive business goals through acquisition, up-sell, marketing, viewership and user retention.
• Through partner management, spearhead "firsts" for YouTube TV such as; Fall Premiere Co-branded event with ABC talent and YouTube Creators, Twitter Q&As with CBS talent, NBA on ESPN on Christmas Day and NBA Primetime spots across Q1, promote Sunday Night Football on NBC including regular season games, playoff game and the Super Bowl LII, and promote first of its kind partnerships with LAFC as main presenting sponsor and Sounders exclusive streaming partner.
March 2015 - August 2017
March 2016 - August 2017
March 2015 - February 2016
Manager, Partner Marketing
• Create, pitch and execute strategic partner marketing campaigns with top Content Distributors across linear, video on demand, OTT and TVEverywhere platforms to drive distribution revenue and network ratings.
• Delivered 1.4B+ media impressions for top 25 network priorities in 2016, ~ 16% YOY increase.
• Create national year-end contract renewal campaigns that inform consumers the value of the NBCUniversal portfolio; these efforts aid in the completion of multi-billion dollar contracts and increased network penetration.
• Successfully manage and execute promotions with top NBCU talent including on-set productions, red carpet events, and live social media activations.
• Client management with Xfinity Latino team and premier Local Ad Sales customized events.
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Coordinator, Partner Marketing
• Manage day to day affiliate marketing for major networks NBC, Syfy, Telemundo and UNIVERSO as well as driving symphony projects from the NBCUniversal portfolio such as USA’s Mr. Robot, and NBC’s Shades of Blue.
• Responsible for managing the brand team, assets and agency relationship for annual local ad sales Your Super Solution (YSS) program with an annual media value of $72M+.
August 2014 - present
Founder, Yoga Teacher
• Established isayoga after receiving my teacher certification in India.
• Designed all marketing tactics; logo, online and print materials. Developed business plan including pricing, working with suppliers of yoga mats, accessories, and branded premiums for workshops.
• Engage with the community through classes, social media and Coaching.
November 2011 - December 2013
Marketing Coordinator
• Created 300+ Company Profiles, managed Sales Force and CRM program for entire division, driving $48 million of new business and up-sell revenue across all verticals; Telemundo network, 17 owned and 53 affiliate stations, digital platforms, and cable network mun2 (later rebranded to UNIVERSO).
• Built and managed internal and external relationships across multiple divisions to design and execute proposals with in-market research and insights focused on each client’s marketing and sales goals to fortune 500 companies.
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National Sales Planner/Executive Assistant to SVP of Station Group Sales
• Primary point person for the Telemundo Station Group Sales division and the liaison between all internal departments and external clients by planning and managing the execution for major tent pole events: Latin Billboards, and Telemundo Upfront.
• Managed analytical sales reports for the team and designed a new online reporting system through Salesforce making insights available in real time.
November 11 - May 2012
June 2012 - December 2013
February 2011 - October 2011
Program and Marketing Coordinator
• Grew Santander Universities/Banco Santander brands which were new to the United States by creating and launching various marketing and communications campaigns increasing awareness and student participation.
• Established relationships with the Santander Universities Country Directors on a global scale and representatives from 20+ universities including Harvard, Columbia and Princeton to promote University worldwide programs.