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Isabel J. Restrepo

Media, Marketing, Management

Contract Renewal Campaign

- Password: spectrum

- Instrumental piece in ideation and execution of all "Go Dark" marketing materials

- Oversaw close to 800 final creative assets in both English and Spanish

- Translation of copy across all materials including images, radio spots and video scripts

Time Warner/Charter Rebrand to Spectrum With Gaby Espino

- Password: spectrumgaby

- Led communication with Telemundo talent, legal and marketing teams to sign with Gaby Espino as the face for the Spectrum rebrand/new Latino package campaign

- Worked directly with Gaby’s talent team on planning and execution of shoot in Mexico, in-store appearances, and approvals of all supporting marketing materials

NBCUniversal: Telemundo & DishLATINO, El Poder en Ti Campaign

- Password: dish

- Partnership between Telemundo's prosocial and DishLATINO's financial literacy initiatives; giving credence to Dish’s message and building on the important property of the company with an MVPD

- Created 400 :60 and :30 spots to run cross channel in Dish households featuring top Telemundo talent Rashel Diaz, Edgardo Del Villar, and Felicidad Aveleyra

The Riveras Facebook Live on Sling Latino

- Secured first ever live chat for Sling Latino with network's press and marketing teams

- All with organic posting, the engagement in page increased in 225%, likes grew 66% and reach grew 35%

NBCUniversal FIFA Marketing Portal

- Password: not available

- Create a one stop destination for our MVPD partners for all marketing materials related to the FIFA Confederations Cup/ FIFA World Cup

- Streamline process of asset delivery from the network to our group, and from our group to our partners

- Develop and establish a Creative Approval Process with the Telemundo Deportes team to be able to provide timely feedback/approvals to our partners and maximize opportunities

- Compared to the previous four tournaments: Women’s World Cup, Men’s U20 World Cup, Men’s U17 World Cup and the Beach Soccer World Cup there was increase of +68% in marketing support for the 2017 FIFA Confederations Cup

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Portfolio

© 2017 by Isabel J. Restrepo.

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