Isabel J. Restrepo
Media, Marketing, Management
Time Warner/Charter Rebrand to Spectrum With Gaby Espino
- Password: spectrumgaby
- Led communication with Telemundo talent, legal and marketing teams to sign with Gaby Espino as the face for the Spectrum rebrand/new Latino package campaign
- Worked directly with Gaby’s talent team on planning and execution of shoot in Mexico, in-store appearances, and approvals of all supporting marketing materials
NBCUniversal: Telemundo & DishLATINO, El Poder en Ti Campaign
- Password: dish
- Partnership between Telemundo's prosocial and DishLATINO's financial literacy initiatives; giving credence to Dish’s message and building on the important property of the company with an MVPD
- Created 400 :60 and :30 spots to run cross channel in Dish households featuring top Telemundo talent Rashel Diaz, Edgardo Del Villar, and Felicidad Aveleyra
NBCUniversal FIFA Marketing Portal
- Password: not available
- Create a one stop destination for our MVPD partners for all marketing materials related to the FIFA Confederations Cup/ FIFA World Cup
- Streamline process of asset delivery from the network to our group, and from our group to our partners
- Develop and establish a Creative Approval Process with the Telemundo Deportes team to be able to provide timely feedback/approvals to our partners and maximize opportunities
- Compared to the previous four tournaments: Women’s World Cup, Men’s U20 World Cup, Men’s U17 World Cup and the Beach Soccer World Cup there was increase of +68% in marketing support for the 2017 FIFA Confederations Cup